Camping World CEO defies lawsuits, vows American flags ‘not coming down’

Lemonis frames a legal zoning issue as an attack on patriotism, relying heavily on emotional appeal by referencing his immigrant background and love for the country. This constitutes an appeal to emotion, sidestepping the legal reasoning offered by municipalities. The argument shifts away from zoning codes toward personal gratitude and patriotism, functioning as a red herring. By asserting, “This flag is not coming down,” he implies a false dilemma—that either the flag stays or patriotism is under attack. His disbelief that cities in “states like North Carolina and Tennessee” would challenge him reflects personal incredulity, and his implication that his background entitles him to special consideration introduces a genetic fallacy. These rhetorical tactics distort the core issue: adherence to city regulations.