The real wolf menacing the news business? AI.

The text presents a nuanced perspective on the evolving relationship between the news publishing industry and technological advancements, particularly focusing on the impact of generative artificial intelligence (AI) and the internet. It outlines the challenges faced by news publishers due to technological innovations that have disrupted traditional information distribution models. The author, with a background in working with Google to support news publishers, offers insights into efforts to adapt to these changes, including enhancing the production and distribution of journalism and navigating regulatory landscapes. The narrative also explores the potential of large language models (LLMs) and generative AI to further transform the industry, suggesting a future where news consumption is more interactive and personalized. This text does not employ significant logical fallacies in its argumentation, rather it provides a thoughtful examination of the complex dynamics at play between technological innovation and the news industry, highlighting both the challenges and opportunities ahead.